Data analysis

Powerful data analysis

Beneath the names and numbers lies a whole world of insight that’s worth its weight in gold to your business. Using our powerful predictive analytics and advanced segmentation techniques we delve deep to uncover vital customer trends, identify the best channel, or combinations of channels, to reach your customers and prospects, and improve the cost-effectiveness of your campaign.

We use a broad range of proven analytical approaches to get valuable results and always ensure our analysis is driven by your objectives so that every finding is relevant and will make a tangible difference to your present and future marketing strategy.

Using different data analysis techniques we can provide insight for both ad hoc projects and on-going services to suit your business needs. Our skilled team of consultants offer expert advice on all areas of predictive data analysis from retrospective campaign evaluation and exploratory analysis to using more complex multi-level segmentation, maximising the value of your existing database and capitalising on every communication.

We can help with:

• Acquisition / customer recruitment
• Introductory assessment / strategic consultancy
• Response analysis
• Predicting churn
• Converting single buyers to multi buyers
• Headroom (up sell)
• Cross sell
• Reactivation
• Business issue resolution