XFM

XFM

209,553 Email Addresses

Background

Broadcast through 104.9 Xfm in London, 105.7-106.1 Xfm in Scotland, 97.7 Xfm in Manchester and nationally through DAB, multi-channel TV and online, Xfm brings the newest sounds from the new music scene with exclusive studio sessions and first plays from the latest bands. Each month over 140,000 subscribers receive ‘Xfm Plus’ a personalised newsletter enabling clients to tap into and engage with a targeted audience on a one to one level.

The User
Listeners mirror the station's personality; young, articulate, opinion forming, independent individuals with high levels of disposable income and social influence. Although Xfm’s targeting is mindset driven, as opposed to demographic, the majority of listeners are young, upmarket people.

Opportunities
Only 3 commercial opportunities are available each month to ensure high response.
Advertisers can own a ‘pod’ within linking to a feature page allowing editorial awareness & data capture opportunities, plus links directly to their own websites.

Solus
Solus newsletters are also available, which create a stand alone environment for the clients messages.