LBC London's Biggest Conversation

LBC London's Biggest Conversation

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Background

One word sums up LBC:  ‘conversation’.  LBC is ‘London’s Biggest Conversation’ - big personalities in relevant and entertaining conversation with London. LBC challenges many of the pre conceptions people have of talk radio by being fun, interesting and engaging. If it’s important to London, LBC will be talking about it. LBC boasts some of the greatest communicators on UK radio, including the award-winning Nick Ferrari, James O’Brien, Clive Bull, Andrew Pierce, James Whale and Simon Calder. Often fun, always interesting and always remembered. LBC is talk rather than ‘speech’. Remember what you spoke about last time you gathered with friends? The scope of that conversation will likely be reflected today on LBC. 

LBC is aimed at upmarket, mature, intelligent consumers. They are ABC1s who are at a stage in their life where they are interested in more than just music.

The User:
LBC.co.uk users are upmarket, mature and intelligent consumers. In recent research conducted by Sparkler, the LBC audience was seen as “highly sociable individuals” with “lives full of conversation”.  These really are the people to promulgate messages: 90% of those surveyed “regularly discussed the things they hear on LBC”.  The power of the format is echoed in high on-line visits and impressive podcasting figures, by comparison to leading music stations.

Opportunities:
Only 3 commercial opportunities are avialable each month to ensure high response.
Advertisers can own a 'pod' within linking to a feature page allowing editorial awareness & data capture opportunities, plus links directly to their own website.

Solus:
Solus newsletters are available which create a stand alone environment for the clients' messages.